Domain quality before metrics
Look at domain history, topical relevance, indexing, backlink sources, content quality, and outbound-link patterns. DR, DA, or TF can help screen domains, but a metric can be high while the underlying site is irrelevant, over-sold, or otherwise unsuitable.
Placement quality
Ask whether links appear inside relevant editorial content, whether you control the destination and anchor, whether pages are indexable, and how the site handles existing outbound links. The best-looking domain can still produce a weak placement if the page itself is poor.
Network and footprint questions
PBN operators usually avoid disclosing their full networks. That makes direct verification harder. Ask what the provider can explain about hosting diversity, templates, analytics, cross-linking, domain acquisition, and content production without expecting them to reveal every asset.
Reporting and replacement terms
Understand what evidence you receive after delivery, how you verify that a link is live, whether replacements are offered, and what “lifetime” or “permanent” means in practice. A link can only remain live while the underlying site continues to exist and the operator maintains the page.
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