Offer clarity
We look for clear descriptions of what is delivered: link type, package quantity, content, anchor and URL controls, delivery timing, reporting, and replacement terms.
Source quality criteria
We examine how the provider says it screens domains and pages for history, relevance, indexation, content, backlink sources, traffic/visibility, and outbound-link patterns.
Transparency
We consider what a buyer can verify before and after purchase, including whether source sites are disclosed and how delivery is documented.
Commercial context
We compare price with placement quality and alternatives rather than declaring a lower cost per link automatically better.
Risk communication
We look at whether providers acknowledge search-engine policies and avoid absolute safety or ranking guarantees.
No fake ratings
We do not create star ratings from thin evidence. When firsthand testing or sufficiently rigorous comparable data is unavailable, we explain the strengths and limitations in prose.
Important policy context
Google's current spam policies identify buying or selling links for ranking purposes as link spam. Google also says paid advertising or sponsorship links can be legitimate when appropriately qualified with rel="nofollow" or rel="sponsored". Read Google's spam policies.