Digital PR
Original data, expert commentary, reactive PR, and newsworthy assets can earn coverage from publications. The process is less predictable but can create brand value beyond a backlink.
Resource outreach
Useful guides, tools, templates, datasets, and references can attract links when they genuinely improve another publisher’s page.
Partnerships
Suppliers, associations, integrations, customers, communities, and events can create legitimate reasons for businesses to mention and link to one another.
Guest contributions
Real editorial contributions can build reputation and referral traffic. If payment is involved, use appropriate link qualification rather than treating the placement as a hidden ranking purchase.
Sponsored placements
Sponsorship can be a legitimate advertising channel when the commercial relationship is disclosed and links are appropriately qualified.
Internal improvements
Before buying external links, strengthen internal linking, content usefulness, page targeting, indexability, and conversion. Links amplify a site; they do not repair every underlying problem.
Important policy context
Google's current spam policies identify buying or selling links for ranking purposes as link spam. Google also says paid advertising or sponsorship links can be legitimate when appropriately qualified with rel="nofollow" or rel="sponsored". Read Google's spam policies.