Branded anchors
Use a brand or site name, such as “Backlink Buyer.” Branded anchors are common when people naturally cite a company or publication.
Naked URLs
A naked URL uses the destination itself as the clickable text. It can occur naturally in citations, references, profiles, and informal publishing.
Partial-match anchors
These include a target concept alongside other language. They can be descriptive without repeating the same exact commercial phrase.
Exact-match anchors
An exact-match anchor is identical or very close to a target keyword. Repeated commercial exact-match patterns can look unnatural, especially when they appear across paid placements.
Think in profiles, not recipes
There is no universal safe percentage for each anchor type. Review the business, existing links, brand mentions, page targets, and natural ways people would reference the site.
Provider controls are not strategy
A service offering custom anchor text gives you a setting, not a complete link strategy. Choose anchors based on context rather than maximizing keyword repetition.
Important policy context
Google's current spam policies identify buying or selling links for ranking purposes as link spam. Google also says paid advertising or sponsorship links can be legitimate when appropriately qualified with rel="nofollow" or rel="sponsored". Read Google's spam policies.